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Alley Sessions

Webinars that showcase ideas within Alley and from thought-leaders in our industry. Sign up to be notified about upcoming sessions.
  • Featured Webinar

Tailored for Your Audience: Best Practices for User Interviews

When designing a website or digital product, it's important to get direct feedback from potential users, rather than making assumptions about what they're looking for and how they might behave. There are many methods for gathering feedback, from user surveys to behavior tracking, and focus groups. In this session, we'll discuss best practices for one…

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Beyond the Jargon: Applying Research & Practical Action to Build Equitable, High-performing Teams

You are invited to a LIVE recording of Two Scrums Up, a scrum-centric podcast that puts people over process, interactions over tools. Co-hosts Sarah Rose Belok and John Ragozzine will demystify “this is a safe space” and other well-meaning, but ultimately empty, platitudes we tell our teams. The reality is, the same psychological “SAFE-ness” is

Beyond Digital Transformation: Empowering Your Staff Through Product Thinking

In this Alley Session, we’ll share tools that have helped publishers make these moves, and small product updates you can make now to fuel big change. We’ll talk with Erin Geismar, Managing Editor of Digital Production for New York Post

How Strong Communities Bolster Journalism and Impact Your Bottom Line

This past year saw subscription-based models for journalism flourish. To ensure this trend continues to grow, media organizations can consider a number of ways to focus on their communities first in 2021. Panelists in this webinar will discuss ways to grow and support a readership community. Many media organizations are recasting the question “How do

Choose your own adventure : an overview of decoupled solutions in WordPress.

Decoupled WordPress may sound like a buzzword, but this architectural pattern has become increasingly popular over the last few years. Determining whether it’s the right choice can be a challenge, though, even for seasoned technologists and product managers.  In this Alley Session, we’ll examine the growing landscape of decoupled WordPress strategies, focusing on how each

A new model for membership-driven media: A conversation with the team at Defector

The changing landscape of news media has sparked innovations in platform development, subscription models, community engagement strategies and more. The pioneers of this movement are reporters and ambitious teams of talented writers who are ready to jump out from under legacy media limits and experiment in new ways with subscriptions and relationships with their readers.

The Micro Design Studio: Your Secret Weapon for Remote Collaboration

Design studios bring people with varied skill sets together to solve creative problems such as identifying compelling graphics, homepage layouts, and establishing brand identity systems. Traditional brainstorms can often be ineffective, favoring the loudest or most popular voices in the room. Design studios are structured in a way that encourages the participation and the creativity

Tracking Success: Defining Key Metrics to Help Reach Your Goals

All organizations strive to reach their target audiences and create an impact. But how do you know if your organization is succeeding? If pageviews go up but time-on-page goes down, does that count as success or not? Should your strategy be focused more on social media, getting new newsletter subscribers, increasing recirculation, or simply improving

Coaching to Cultivate a Culture of Growth

In this Alley Session we break down how coaching programs create a positive impact on employees, team relationships, and employee retention. Pattie Reaves and Owen Stowe show how Alley has built a program from the ground up. In addition, they show how Alley is working towards a more equitable and supportive coaching program moving into

8 Ways to Boost Your Team’s Productivity

A project can only be as successful as your team’s performance. If you have worked on teams, you know all too well that how you work together is as important as what you’re working on. A project’s success or failure is dependent on a team’s ability to align around common goals. In this session, we

Press Rights and Digital Safety During Pandemic and Protest

Attorney Linda Moon from the Reporters Committee for Freedom of the Press and Digital Strategist Tim Schwartz author of A Public Service: Whistleblowing, Disclosure, and Anonymity unpack the rights of journalists and content producers during times of pandemic and protest. Strategies are provided and contextualized to help you document protests, collaborate safely in a distributed

Ruthless Prioritization: How to Make Tough Decisions for Project Success

With tight budgets, tighter timelines, and business-critical goals at stake – now more than ever it is essential to make the right choices to get your product to market. Ruthless prioritization is a practice many have employed to ensure that the most important outcomes are achieved first. In this webinar, we confront head-on the tough

Communications During Disaster: The Newsroom within the Non-profit

A look at how Direct Relief and other institutions have built their own newsrooms within their organization to tell the stories that are important to them. This is an important perspective for any organization: making yourselves the tellers of stories rather than the continual pitch to journalists with PR statements. Treating yourself like a newsroom

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