Tailored for Your Audience: Best Practices for User Interviews
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When designing a website or digital product, it’s important to get direct feedback from potential users, rather than making assumptions about what they’re looking for and how they might behave. There are many methods for gathering feedback, from user surveys to behavior tracking, and focus groups. In this session, we’ll discuss best practices for one such approach—one-on-one user interviews. These are useful for any kind of audience and can be conducted remotely. We’ll go into detail on how to tailor your methods, questions, and responses depending on the audience at hand.
This session will feature Susan Finkelpearl, Chief Experience Officer, Lauren Fernandez, User Experience Developer, and Thu Tran, Agile Process Leader. We'll share case studies of a number of our recent projects, and leave you with specific ways to improve your user interview practice and integrate it into the rest of your research.
Join us January 12th at 9 am PT / 12 pm ET for this incredible free webinar.
Susan joined Alley in 2014 to build a fully integrated user experience (UX) and design practice. Her team provides clients with a full suite of services spanning identity and user experience design, formative research, information architecture, content planning and writing, and user testing.
In her role, Susan has reduced the time it takes to create new designs through a discovery workshop process that rapidly identifies digital priorities and yields design artifacts which are iterated upon and user tested. She facilitated the team’s transition to an Agile approach emphasizing cross-discipline collaboration and a dynamic design process that prioritizes prototypes over static comps.
Susan has significant experience in revamping information architecture for large scale, multi-faceted organizations such as The Brookings Institution and The Henry J. Kaiser Family Foundation.
Susan is based in Silver Spring, MD and holds a Masters in Communications from The John Hopkins University.
Lauren Fernandez is a User Experience Developer I at Alley who specializes in React. Prior to Alley, Lauren worked at The Care Group, where she maintained a customer relationship management software. Outside of work, Lauren loves eating all the things! Lauren graduated from UCLA with a degree in Communications and is based in Los Angeles.
Thu Tran (he/him) is an Agile Process Leader at Alley. He has a dynamic background in non-profit arts administration, Human Resources, and touring and artist management. He’s also a songwriter, guitar teacher, coffee enthusiast, dog-parent, and Vietnamese food connoisseur.
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