When designing a website or digital product, it’s important to get direct feedback from potential users, rather than making assumptions about what they’re looking for and how they might behave. There are many methods for gathering feedback, from user surveys to behavior tracking, and focus groups. In this session, we’ll discuss best practices for one
A look at how Direct Relief and other institutions have built their own newsrooms within their organization to tell the stories that are important to them. This is an important perspective for any organization: making yourselves the tellers of stories rather than the continual pitch to journalists with PR statements. Treating yourself like a newsroom enables you to tell the stories that matter, no matter if or how they are being covered by mainstream media. We will dive into how Direct Relief organizes their editorial practices and the tools they’ve used to get picked up in news aggregation systems.
Tony MorainVice President of CommunicationsDirect ReliefTony Morain is Vice President of Communications at Direct Relief, where he’s worked since 2014. Prior to Direct Relief, Tony worked at OgilvyEarth. Before that, he served aboard research vessels as an officer in the merchant marine.
Rebecca ViserDigital StrategistAlleyRebecca Viser is a Digital Strategist at Alley, with a background in communications. She's spent most of her career working on communications at nonprofits, including at the Council on Foundations and the Brookings Institution, where she led the 2016 project to rebuild Brookings.edu. Outside of work, she enjoys all things yarn-related, as well as traveling, reading, and photography. She has a MA in English from Georgetown, a BA in English from Indiana University, and is currently based in Washington, DC.