When designing a website or digital product, it’s important to get direct feedback from potential users, rather than making assumptions about what they’re looking for and how they might behave. There are many methods for gathering feedback, from user surveys to behavior tracking, and focus groups. In this session, we’ll discuss best practices for one
This past year saw subscription-based models for journalism flourish. To ensure this trend continues to grow, media organizations can consider a number of ways to focus on their communities first in 2021.
Panelists in this webinar will discuss ways to grow and support a readership community. Many media organizations are recasting the question “How do we increase the number of subscribers?” to “How do we build and support a community?” We’ll explain how this simple shift reframes their approach to focus on what makes their organization and reporting special to their community, rather than what type of content might get a click.
Learn how to build and sustain a community from presenters Bailey Richardson, Co-Founder of People & Company and co-author of Get Together: How to Build a Community With Your People; Tom Ley, Editor-in-Chief of Defector; and Rhyne Piggott, Director of Product Strategy at Alley.
This webinar will be recorded, so register now to receive the recording afterward, even if you can’t join us live.
Tom LeyEditor-in-ChiefDefectorTom Ley is the Editor-in-Chief and co-founder of Defector. Before that, he was a writer and editor at Deadspin for seven years.
Bailey RichardsonCo-FounderPeople & CompanyBailey is a Partner and co-founder of People & Company, an agency focused on growing and building communities. Bailey previously grew the early community around Instagram, where she was one of the first employees. She has worked at IDEO, StoryCorps, Pop-Up Magazine, and The California Sunday Magazine; made a short film about a Pinoy inventor, Dado Banatao; interviewed Russians who are LGBTQ about what their lives are really like; asked Casey Neistat how to make and share videos people love; and started a Queer Pool Club.
Rhyne PiggottDirector of Product StrategyAlleyRhyne Piggott is the Director of Product Strategy at Alley. He previously directed the data, interactive, engagement, and visual journalism practices at New York Public Radio’s WNYC. Rhyne also co-founded Al Jazeera America, and worked at USA Today in one of the first interactive journalism departments in the industry. He received his MFA in film and new media from the School of the Art Institute of Chicago, and is based in Brooklyn.