How Strong Communities Bolster Journalism and Impact Your Bottom Line
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This past year saw subscription-based models for journalism flourish. To ensure this trend continues to grow, media organizations can consider a number of ways to focus on their communities first in 2021.
Panelists in this webinar will discuss ways to grow and support a readership community. Many media organizations are recasting the question “How do we increase the number of subscribers?” to “How do we build and support a community?” We’ll explain how this simple shift reframes their approach to focus on what makes their organization and reporting special to their community, rather than what type of content might get a click.
Bailey is a Partner and co-founder of People & Company, an agency focused on growing and building communities. Bailey previously grew the early community around Instagram, where she was one of the first employees. She has worked at IDEO, StoryCorps, Pop-Up Magazine, and The California Sunday Magazine; made a short film about a Pinoy inventor, Dado Banatao; interviewed Russians who are LGBTQ about what their lives are really like; asked Casey Neistat how to make and share videos people love; and started a Queer Pool Club.
Rhyne Piggott is the Director of Product Strategy at Alley. He previously directed the data, interactive, engagement, and visual journalism practices at New York Public Radio’s WNYC. Rhyne also co-founded Al Jazeera America, and worked at USA Today in one of the first interactive journalism departments in the industry. He received his MFA in film and new media from the School of the Art Institute of Chicago, and is based in Brooklyn.
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