Tracking Success: Defining Key Metrics to Help Reach Your Goals
All organizations strive to reach their target audiences and create an impact. But how do you know if your organization is succeeding? If pageviews go up but time-on-page goes down, does that count as success or not? Should your strategy be focused more on social media, getting new newsletter subscribers, increasing recirculation, or simply improving search rankings?
This webinar features Jim Hill from Colorado Public Radio News, Aman Sharma from The Dallas Morning News, and Rebecca Viser from Alley who will talk about what they are tracking, how they define success, and how they’re increasing audience engagement. Attendees will learn about creating and tracking KPIs, determining the right engagement funnel, how and when to segment your audience, and most importantly, how to take the data you’ve collected and turn it into something actionable.
Jim Hill joined Colorado Public Radio in 2016 to dig into analytics, support strategic thinking, help manage content and bolster the expanded digital offerings of the newsroom with an audience-first approach. He came to CPR after five years with KUNC in Greeley, Colo., where he helped grow their digital audience and served as the primary editor for online content and video. Before becoming a total sucker for public media, Jim's early career involved a number of years in commercial radio across a variety of formats, high school sports play-by-play and a break from broadcasting to work as a logistics planner with a national concert touring company based in Denver.
Aman Sharma is a Data Analyst at The Dallas Morning News. After an education in Software Engineering (B.Engg.) and Information Systems (M.Sc.), Aman has focused on building practical business solutions derived from theoretical knowledge. Specifically exploring how artificial intelligence and advanced analytics can be used to improve business processes through experimentation.
Rebecca Viser is a Digital Strategist at Alley, with a background in communications. She's spent most of her career thus far at nonprofits, including the Council on Foundations and the Brookings Institution, where she led the 2016 project to rebuild Brookings.edu. Outside of work, she enjoys all things yarn-related, but mostly buying it, as well as traveling, reading, and photography. She has a MA in English from Georgetown, and a BA in English from Indiana University, and is currently based in Washington, DC.
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