Email newsletters provide a vital way for your organization to sidestep the whims of social media and search platforms and connect directly with your audiences. To ensure you’re giving readers the content they want to see, you need to develop a clear picture of their interests.
This tipsheet provides actual questions you can ask your readers. The answers you get back will reveal what people like about your current newsletters and how you can better serve their needs. With the right insights, you can develop a newsletter strategy that nurtures a lasting connection with your audience.