Matt Nadolny is the Lead User Experience at Alley who specializes in front-end development and design. In his role, he helped overhaul Kaiser Family Foundation’s site with over a hundred new custom page layouts and implemented responsive design for the entire site. Before Alley, Matt designed for startup clothing company Playback Clothing, where he conceptualized and built the entire e-commerce store. He began his career as a print and web designer on the marketing team for Vita Coco, managing the design elements of Vita Coco’s campaigns with Rihanna and Kelly Slater. He graduated from Pratt Institute with a B.F.A. in graphic design. He is based in Brooklyn, New York.