• Matt Johnson

    Matt Johnson is the CEO of Lede and a partner at Alley. He co-founded Alley in 2010. As Lede’s Chief Executive Officer, Matt oversees Lede operations and supports product strategy and publisher relationships. Before Alley, Matt was a senior engineer for Slate and the New York Observer. Matt has spoken or presented at several conferences…

  • Austin Smith

    As President of Alley, Austin leads our Business Analytics practice and leads key strategic consulting engagements with large-scale media companies and non-profits. Austin’s areas of expertise include media business models, analytics instrumentation and reporting, and large-scale content management systems. During his work with clients, he has built custom solutions to solve specific editorial needs, like…