A product roadmap can help your organization focus on high-value work and avoid a reactive mindset regarding improvements. An Impact-Effort workshop is crucial for ensuring you create an effective roadmap while also providing a way for your teams to come together about shared concerns. Access our step-by-step guide below for running your own successful Impact-Effort…
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Email newsletters provide a vital way for your organization to sidestep the whims of social media and search platforms and connect directly with your audiences. To ensure you’re giving readers the content they want to see, you need to develop a clear picture of their interests. This tipsheet provides actual questions you can ask your…
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Websites need ongoing maintenance to perform optimally. But there comes a point when the constant stream of patches becomes more costly than investing in a complete overhaul. Building a brand new enterprise-level website is a significant investment of both staff time and financial resources. How can you be confident that replatforming is the right move?…
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An underperforming website is a cost no publishing organization can afford. But it can be a challenge to diagnose your website’s problems — and decide what to do about it. By thoroughly understanding your publishing platform’s challenges, you’ll be better equipped to make informed decisions about maintenance, upgrades, or potential redesigns. This guide delves into…
