• Artistic collage of a woman working on her laptop with thought bubbles all around her.

    Beyond the logo: Tools to define your brand and editorial messaging

    When it comes to your organization, what is the first thing you think of? It could be something straightforward — like your product or logo, but it’s probably more abstract than that. It’s likely tied to your culture, aesthetic, and mission as much as it is to any individual product or service. And those elements…