What We Do
Audience research & usability testing
Understand what your audience really needs
Audience research and usability testing are essential for the success of your site. They align your internal stakeholders with the real-world needs of your end users and content producers. Most importantly, research saves time and money by ensuring we implement design and functionality that is truly valuable to your internal team and external audiences.
Here’s how we work:
- Discover: We begin by understanding the research you have already conducted, if any. We’ll then identify knowledge gaps that need to be filled to successfully reach project goals.
- Plan: Once we understand what we need to learn, we craft a research plan that describes the timing, methodology, and target audiences. We handle all the logistics, from crafting questions to recruitment and incentives.
- Report: We produce highly engaging reports, complete with clips, quotes, and illustrations, to effectively communicate key research findings.
- Iterate: Working in collaboration with you, we will prioritize actionable findings and work with our collective teams to implement new design and functionality changes.
I always knew that Alley was being honest with guidance – not just giving us what we asked for but thinking through the best possible product. You had our interests and our audience’s interests in mind every step of the way.
Elizabeth Quill, Editor, Special Projects, Science News
Results
Let’s talk about how we can put our talents to work for you.
