What We Do
UX design for publishers and large-scale nonprofits
Facilitate storytelling with UX design
Alley specializes in building design systems for organizations that publish content in high volume, whose layout needs change rapidly. Our top priority is making sure the visual design and UX of your site help users do whatever they want or need to do, whether that’s catch up on headlines, study research data, track down a report for work, or kick back and scroll red carpet looks.
Our priority is that your designs engage visitors, drive revenue, boost conversions, are accessible, and work seamlessly across any device. By creating flexible layouts rather than designing around specific content, we enable organizations to embrace new storytelling formats quickly and with minimal additional design and development intervention.
Here’s how we work:
- Discover: We speak with your stakeholders and audiences, comb through your site, absorb backgrounders, and more in order to understand your internal requirements and your end users’ needs.
- Design for scale: Rather than working page by page, we craft design systems — modular, repeatable components that are used throughout your site. This results in a consistent, cohesive user experience. For your team, the site is flexible and easy to update, without creating inconsistencies in how you present information.
- Implement: Our designers and developers sit together on integrated, agile teams. This means there’s minimal time between establishing a design direction and seeing your site come to life in the browser. You get to provide feedback early and often.
- Iterate: Launching our work is just the beginning. We stay close to the data, listen to user feedback, and respond to organizational initiatives and ecosystem changes to evolve and expand the implementation of the design system.
Working with Alley on the redesign of our website was a game changer for us – in terms of the visual cohesiveness, user experience, site performance, and, most importantly, in how the site now aligns with our strategic goals. Alley was a great partner throughout the project, and really brought a 360 degree commitment to the job. They didn’t just develop a better Website, they delivered a solution.
Wibke Grutjen, Senior Vice President and Chief Marketing Officer of Hachette Book Group
Results
Let’s talk about how we can put our talents to work for you.
