Does this sound familiar? You are in a deadline-focused organization and the work to maintain and improve your website is ruled by the tyranny of the urgent. You’re constantly in reactive mode, responding to bugs, maintenance issues, and urgent feature requests. As a result, seizing opportunities to build greater value into your website go unexplored…
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The latest from Alley’s team of experts. Filter By Topic: Alley Insight
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Attempting to build and maintain your audience as a digital publisher is like trying to walk on unstable ground. You rely on social media and search to drive users to your website, but the status of these platforms is constantly evolving. From ownership changes to black-box algorithms and the changing tastes of users, every platform…
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Once just a tool for bloggers and sole traders, WordPress has rapidly evolved into a leading CMS for enterprise brands, with big names such as The New York Post, Vogue, and the White House now counted among its regular users. To explore why and how large-scale organizations are making use of the publishing platform, we…
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We’re excited to share some significant news about our leadership team that ensures we have the best people in the right roles for the long term success of Alley and its clients. As of October 1st, Bradford Campeau-Laurion, our CEO, will be leaving his role and taking a well-deserved month-long sabbatical. Matthew Boynes, our CTO,…
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Alley recently contributed, along with several other enterprise agencies, to a guide for prospective buyers looking at WordPress as the CMS for their enterprise publishing technology stack. We were happy to join this conversation and help people understand how WordPress has helped some of the biggest brands on the planet simplify their publishing workflow and…
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When creating your website, you want a long-term solution that will meet your needs for years to come. Most websites are not static entities and need regular attention — as the content grows and changes, your audience (hopefully) increases, and new and unexpected needs arise. Whether you’re building your site for the first time, relaunching,…
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Not Invented Here syndrome (NIH) is the guilty pleasure that tempts engineering teams into creating bespoke approaches to problems that have already been solved. Even having your eyes opened to the temptation doesn’t immunize you from it. So, how do you know whether a bespoke solution warrants the effort or if it’s just plain hubris?
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A lot has changed since the new block editor (codenamed Gutenberg) was launched with WordPress 5.0 in December of 2018. Building custom blocks is now easier than ever, thanks to three key enhancements that were introduced over the last two years: 1. block.json WordPress now lets you describe your custom block using a special JSON…
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Using Slack as a synchronous communication tool like Instant Messenger has plenty of downsides. Slack can be a source of constant interruption and context switching. How do you mitigate this?
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When it comes to your organization, what is the first thing you think of? It could be something straightforward — like your product or logo, but it’s probably more abstract than that. It’s likely tied to your culture, aesthetic, and mission as much as it is to any individual product or service. And those elements…
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At Alley, we take an evidence-based approach to all the work we do — including our community-driven initiatives. Educating ourselves on issues related to and surrounding diversity, equity, inclusion, and accessibility (DEIA) is key to cultivating a safe and thoughtful environment where our diversity is respected, valued, and embraced. We turn to and partner with…
