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Alley Insight

  • Lede Logo

    Lede to help journalists build sustainable niche and local news organizations that are indispensable to their communities

    Journalist, entrepreneur, and leading thinker on the future of journalism, Burt Herman, driving the vision for new company.

  • Usability testing for kids: What’s different?

    For years, Alley has conducted one-on-one, moderated usability tests of our websites— but always with adults. Recently, we conducted a series of testing sessions with children, ages 7-12. To get the best possible answers and responses, we approached our work differently and more creatively. Here, we’ll share tips should you have a project with kids.

  • What vs. Why

    Getting to the root cause of an issue can take time. It can even feel inefficient to discuss. But by leaning into techniques such as The Five Whys or Peeling the Onion, we have the opportunity to deliver a more effective and long-lasting positive impact for our teams.

  • Performance feedback ecosystems that care about people first.

    Employees want to know how they’re doing and what it will take to progress. Read more about performance feedback ecosystems that work.

  • Increasing tips and protecting sources

    This article expands on recommendations of actual measures media organizations can implement for protecting sources and increasing tips.

  • GraphQL and WordPress: Better together

    Here’s why GraphQL and WordPress fit well together, how you can use it today, and how it will increase velocity and productivity.

  • After Winn-Dixie, digital inclusion is still an imperative

    Accessibility is a topic close to our hearts here at Alley as a matter not of technical compliance but of inclusive product design. Inclusive design holds that “disability” is as much a function of the product as it is the user, and that there is no typical user. America’s legal system, unfortunately, lags far behind current…

  • Five more (more) things: Stakeholder management tips to avoid a messy codebase

    Recently, Jeff Stanger wrote a post on vetting a web firm after seeing nonprofit site managers bemoan the pain that can be caused by a bad site build.  While hiring a good web development firm is crucial, there are also some steps you can take internally to make for a better build. A “mess of code” can…

  • How to curate a 21-day equity challenge

    I am proud of my colleagues who designed and led a company-wide 21-Day Equity Challenge. I am excited to share it with you!

  • Selecting a web partner and managing for quality: Five things, plus five more things

    Here are our recommendations for selecting a quality-obsessed web partner and then managing the redesign project.

  • a group of people sitting at a table

    Stakeholder involvement: Brief thoughts

    A website project has many stakeholders. For a smooth process, we recommend stakeholder involvement at key parts of the redesign process.

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